Privacy Policy & Terms


INFORMATION COLLECTION AND USE

Royal Purple Raceway is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. Royal Purple Raceway collects information from our users at several different points on our Web site.

COOKIES

“Cookies” are small pieces of information that are stored on your computer’s hard drive. Cookies allow us to serve you better and more efficiently.  Royal Purple Raceway uses cookies to personalize your experience. We may also use such cookies to display customized content and advertising.  Cookies also help us measure and research the effectiveness of our offerings, advertisements, and email communications.

Most web browsers automatically accept cookies. By changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. However, blocking Royal Purple Raceway cookies may disable certain features on our site and may make it impossible to purchase or use certain services available on the site. Please note that it is possible to block cookie activity from certain web sites while permitting cookies from sites you trust.

We may also use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party website, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.

AUTOMATIC LOGGING OF SESSION DATA

We automatically log generic information about your computer and your computer’s connection to the Internet, which we call “session data”. Session data consists of things such as device information, IP address, operating system and browser software information, and the activities conducted by the user while using the Royal Purple Raceway website. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor’s Internet Service Provider(ISP) and the approximate geographic location of his or her point of connectivity. We may also use some session data, such as the pages you visited on our site, to send you e-mail messages focused on things that you may be interested in, unless you had previously opted out of receiving such messages. We also use session data to help prevent fraud or unauthorized use of our site.

SHARING

We will share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual, unless the individual provided consent during registration of services.

We partner with other parties to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.

ADVERTISING TO YOU

The advertisements you see on the Royal Purple Raceway site are served by us or by our service providers. Third parties may collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites and (2) advertising networks (and their partners), which collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. The information gathered by these third parties is used to make predictions about you, your interests or preferences and to display advertisements on the www.RaceRPR.com site and across the Internet tailored to your apparent interests.

THIRD PARTY SERVICES

We may allow you to access third party services, such as Facebook and Twitter, that enable you to share your selected Submitted Content with those services, to import information about who you are connected with on those other services so you can connect with them using the Royal Purple Raceway site and to perform certain other tasks. You can adjust your privacy settings on Facebook to prevent your Facebook friends from sharing information with us about you from their Facebook accounts.

LINKS

This Web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

NEWSLETTER

If a user wishes to subscribe to our newsletter, we ask for contact information such as name and e-mail address.

SURVEYS & CONTESTS

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as ZIP code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

SECURITY

This Web site takes every precaution to protect our users’ information. When users submit sensitive information via the Web site, your information is protected both online and off-line.

When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry – SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just “surfing”.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers’ information is protected.

SUPPLEMENTATION OF INFORMATION

In order for this Web site to enhance its ability to tailor the site to an individual’s preference, we combine information about the purchasing habits of users with similar information from our partners.

SPECIAL OFFERS

We send all new members a welcoming e-mail to verify password and username. Established members will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users, we present the option to not receive these types of communications. Please see our choice and opt-out below.

SITE AND SERVICE UPDATES

We also send the user site and service announcement updates. Members are not able to un-subscribe from service announcements, which contain important information about the service. We communicate with the user to provide requested services and in regards to issues relating to their account via e-mail or phone.

NOTIFICATION OF CHANGES

If we decide to change our privacy policy, we will post those changes on our Privacy Policy Page so our users are always aware of what information we collect, how we use it, and under which circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an e-mail. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.